In 2025, business messaging is no longer just about sending plain text. Rich Communication Services (RCS) has completely changed the way brands connect with their customers, offering a powerful upgrade over traditional SMS. SMS is limited to 160 characters and cannot deliver media-rich content. RCS brings an app-like experience directly inside the user’s default message … Read more
A Big Shift in Apple’s Messaging Strategy Apple has relied heavily on its iMessage ecosystem for advanced messaging while leaving traditional SMS and MMS as the fallback option for non-iPhone users. This worked seamlessly within Apple’s walled garden, it created a fragmented experience in markets like India where Android dominates the smartphone landscape. Now, that … Read more
WhatsApp is the most used messaging application. WhatsApp has grown from a simple one to one personal chat app to the most powerful business communication platform. WhatsApp is deeply trusted by its users because it is a cost efficient and end to end encryption as a key reason for interacting with businesses. This blog is … Read more
Digital Consent Acquisition & Scrubbing by Authkey.io
In 2025, people expect everything to move fast. Customer expectations have reached an all-time high. They don’t want to wait or get stuck in enquiry processes like contact forms or service calls after signup. They want instant chats and real-time support the moment they land on a website. For example, If a person wants to … Read more
The website is an important part to keep the business running and online presence. There must always be an option for visitors to chat instantly without filling lengthy forms or signups verification. A WhatsApp Chat Button makes it effortless for customers to connect with business in real time without filling forms, waiting for email replies, … Read more
Every business tends to be available on the online platform through websites, Facebook, Instagram, listings etc. Creating a business profile is the first step that every business needs to do first. It’s a listing of a business on google for the search engine. What is Google Business Profile? Google Business Profile (formerly Google My Business) … Read more
Customer communication is no longer just about calls or emails. It’s all about quick, convenient, and personal responses. And when it comes to real-time engagement, WhatsApp Business API has emerged as the top choice for both businesses and consumers. But using the regular WhatsApp app isn’t enough when you’re scaling. The WhatsApp Business App by … Read more
As technology continues to accelerate, instant messaging isn’t just a convenience, it’s the default way people communicate. Whether it’s for product inquiries, service requests, or appointment bookings, users expect businesses to be available now, and on platforms they already use like WhatsApp. But what happens when a potential customer comes across your brand offline? At … Read more
Business Websites are not just informative sources, they generate leads. The website visitors expect instant answers and if they don’t get them, they bounce. A WhatsApp Chat Widget embedded on your website gives you the power to engage visitors instantly through a channel (WhatsApp) they already trust and use daily. But with so many tools … Read more