In 2025, business messaging is no longer just about sending plain text. Rich Communication Services (RCS) has completely changed the way brands connect with their customers, offering a powerful upgrade over traditional SMS. SMS is limited to 160 characters and cannot deliver media-rich content. RCS brings an app-like experience directly inside the user’s default message … Read more
A Big Shift in Apple’s Messaging Strategy Apple has relied heavily on its iMessage ecosystem for advanced messaging while leaving traditional SMS and MMS as the fallback option for non-iPhone users. This worked seamlessly within Apple’s walled garden, it created a fragmented experience in markets like India where Android dominates the smartphone landscape. Now, that … Read more
Is traditional SMS still enough for modern customer engagement?RCS delivers rich, interactive messaging experiences, while SMS ensures universal reach.
With Authkey, combine both for smarter, reliable customer communication.