Today many business looks to increase their sales and generate more valid customer leads for higher conversions, WhatsApp Business has grown as a powerful platform with a wide range of features to meet these needs. One such feature is the WhatsApp Chat Widget, which can be integrated directly into a business’s website.
In this blog, we will look what is the WhatsApp Chat Widget, the benefits of adding it to your website, and how to enable it.
What is a WhatsApp Chat Widget?
The WhatsApp Chat Widget is a feature that helps a new user come to the website can easily connect with a business and start a chat on WhatsApp. It serves as a convenient call-to-action (CTA) button that, when clicked, opens a chat with a support agent or business representative on WhatsApp. This feature provides customers with a new way to ask questions, raise their concerns, or resolve issues directly via chat. Additionally, the WhatsApp Chat Widget is customizable to match the look and feel of the website, which makes the user experience better. This tool also offer instant support, engages with customers in real-time, and builds stronger relationships through direct communication.
How WhatsApp Chat Widget Provides Live Chat Support?
The WhatsApp Live Chat Widget is a powerful tool for providing live chat support, offering a more effective solution than traditional chat options. It facilitates real-time communication between a business and its customers directly through WhatsApp. In normal chat support, customers are required to stay on the website until an agent responds. If, for any reason, the customer switches tabs or closes the browser, they lose the chat and the agent’s attention. However, with WhatsApp chat, customers can easily communicate with an agent whenever they have free time. The conversation and agent remain the same whenever they wish to continue. Here’s how WhatsApp live chat support is effective:
Direct Communication: Whenever a customer clicks on the WhatsApp Chat Widget on a website, it immediately opens a chat window in WhatsApp, allowing them to send messages directly to the business. This instant feature eliminates long wait times, ensuring customers receive quick responses.
24×7 Support with Automated Responses: With the WhatsApp Chat Widget, businesses can easily provide automated responses to customers. Unlike normal chat widgets, where agents are not available 24/7 and may have long queues, automated responses enable businesses to save time and provide instant solutions to customers at any time. This also helps manage global operations without time zone issues.
Media Support: The WhatsApp Chat Widget allows users to share media, such as images, videos, and documents, over chat. This feature helps customers share their queries or request products by sending images, making the WhatsApp widget more advanced than traditional widgets. It also reduces the time needed to resolve queries.
Multi-Agent Support: Unlike normal chat options where multi-agent support is not possible, WhatsApp easily allows for multi-agent assignments for chats. This helps larger businesses manage all customer queries efficiently with the appropriate support representatives.
Continuity of Chats: In many cases, conversations with agents can be lost or interrupted when users leave the website, breaking the conversation thread. With WhatsApp, it’s easy to retain all chat history, allowing both customers and agents to refer back to previous messages. This helps businesses understand customers better and provide a more personalized experience.
Key Features of WhatsApp Chat Widget
WhatsApp Chat Widgets for websites offer a range of features that help businesses drive sales growth and increase conversions. Let’s see some of the key features of these chat widgets:
Customizable Design: WhatsApp Chat Widgets offer more customization options that allow businesses to design the widget according to their website design, colors, welcome message, and brand logo, and make sure it aligns with their brand identity.
Easy Integration: The WhatsApp Chat Widget is easy to integrate and supports all platforms, whether it’s Shopify, WordPress, or others. This makes it simple for businesses to embed it on their websites.
Analytics and Reporting: WhatsApp Chat Widgets also support analytics and reporting features that help businesses measure customer interactions, chat volumes, and response times. This data helps businesses to understand customer behaviour and improve their market performance.
Benefits of Integrating WhatsApp Chat Widgets
There are many benefits businesses gain by integrating WhatsApp Chat Widgets into their websites. Here are some key advantages:
- Stay Connected with Customers
- Real-time Responses
- Increase Sales by 3x
- Boost Trust and Brand Value
- Filter Lead Generation
Stay Connected with Customers
When new customers visit your website, there’s a high chance of losing them with just one click using a normal chat widget. They may easily leave if there is no quick response. However, with the WhatsApp Chat Widget, customers don’t need to stay on the website for a reply. They receive responses on WhatsApp and can chat with an agent at their convenience, without any time constraints. Recently, customers have preferred WhatsApp chat because it gives them the flexibility to answer and get responses without being stuck on a website waiting for a reply. They receive a response as soon as an agent is available.
Real-time Responses
WhatsApp offers real-time, two-way communication with ease. Through the WhatsApp widget for the website, customers can easily ask questions and get assistance. This interaction helps improve engagement rates and customer satisfaction.
Increase Sales by 3x
The WhatsApp Chat Widget is not limited to just questions and answers; it has a significant impact on sales growth. Many customers face issues or are undecided at some point in their purchase journey. If they receive instant answers, it helps improve the conversion rate and can boost sales by up to 3x. It also helps reduce abandoned cart rates, as businesses can send WhatsApp messages to customers who may have forgotten or faced issues, thereby converting them quickly.
Boost Trust and Brand Value
WhatsApp widgets for websites not only provide great features but also help build trust with customers. When a customer visits a platform for the first time, they look not only at the products but also at the quality of customer service provided by the business. When customers see how smoothly you serve them and provide instant solutions or guide them to the right products, they start trusting your brand.
Filter Lead Generation
Many times, businesses receive unwanted or junk leads because customers are unfamiliar with the platform or have different concerns. WhatsApp Chat Widgets help filter leads, as many customers get their answers using WhatsApp Business Chatbot or agents. If the solution suits them, they continue, resulting in higher-quality leads. This reduces the number of junk or unwanted leads and helps convert genuine leads more easily.
Use Cases for WhatsApp Chat Widgets
WhatsApp Chat Widgets is a powerful tool used to drive more sales and provide excellent customer support. Let’s explore some of the use cases:
Marketing
Many businesses are improving their marketing strategies and targeting a large audience with WhatsApp Widgets for websites. The WhatsApp Widget is helpful in that by allows businesses to run marketing campaigns and provide product updates through WhatsApp live chat. Once businesses collect customer data, they can easily send notifications about products and offers via WhatsApp.
Sales
For sales, the widget is highly effective in improving conversion rates. When businesses integrate the WhatsApp Widget on their website, customers who land on the site can use the widget to start a chat or conversation with agents for queries, product details, or guidance. This helps customers make purchases easily and enhances product sales. Through WhatsApp chat, customers engage with the business more effectively.
Customer Service
One of the primary use cases of the WhatsApp Widget is to offer customer service. The widget offers businesses instant and efficient support by resolving queries, handling complaints, and offering better solutions directly on WhatsApp. With automated responses, businesses can quickly manage frequently asked questions and route complex queries to agents. This combination creates higher customer satisfaction.
Lead Generation and Nurturing
Businesses integrate the WhatsApp Chat Widget to create a smooth path for new users to connect easily whenever they get confused on any page. It helps to capture verified leads in the database. Automated campaigns help businesses get closer to conversions on WhatsApp. Many businesses have seen significant sales growth through WhatsApp.
How to Get a WhatsApp Chat Widget for Your Website?
Now that you know all the features and benefits, let’s see how you can get the WhatsApp Chat Widget for your website. First, you need to apply for a Facebook Manager account, and then you can apply for a WhatsApp Business API (WABA) account.
Applying for a WhatsApp Business API (WABA) Account
After getting verified with Facebook Manager, the next step is to apply through an official WhatsApp partner provider, such as a BSP (Business Solution Provider) or TSP (Technology Service Provider). Meta does not offer direct services; instead, they have partners like Authkey. You just need to follow a few steps, and you’ll be ready to make the chat widget live on your website.
Sign Up on Authkey
As an official Meta technology provider, Authkey is a leading WhatsApp Business API provider. You just need to sign up using your registered email and phone number.
Connect Facebook Manager Account
After successfully signing up on Authkey, you’ll need to connect your Facebook Manager account with your Authkey account.
Request Approval
Send an access request to Facebook to grant permission to Authkey to manage your WhatsApp account.
Business Verification Process
Next, verify your business, and you’ll be ready to use the WhatsApp Business API.
Start to Use
Now it’s easy to get started. Connect with the Authkey team, who will provide you with access to all features. You’ll be ready to embed the WhatsApp widget on your website.
Conclusion
Integrating a WhatsApp widget on your website in 2024 is a great move that can significantly improve customer engagement, support, and sales. With features like real-time chat, media sharing, multi-agent support, and automated responses make it more useful. Unlike traditional chat options, WhatsApp widgets allow for seamless communication, even if the customer leaves the website, ensure continuity and better customer experiences. To get started, partnering with an official WhatsApp API provider like Authkey ensures a smooth setup and give better functionality for your website.