Learn everything about WhatsApp business API.
WhatsApp Business API has a huge impact on business conversations. Every business requires marketing engagements with relatable prospects. WhatsApp business messaging is trending and delivers three times more conversations as compared to other marketing strategies.
How about connecting business instantly with thousands of users on WhatsApp and finding more sales engagements and leads conversions?
Lets understand more about WhatsApp API.
What is the WhatsApp business API?
WhatsApp Business API is a powerful tool (specifically API code that performs on platform) that enables businesses to communicate with their customers in a fast, secure, and convenient way through WhatsApp conversations. This API allows businesses to send and receive messages, track customer interactions, and automate processes, making it a valuable asset for any company that wants to improve its customer service and engagement.
One of the key benefits of WhatsApp Business API is its ability to reach customers on a global scale. The WhatsApp messaging app has over 2 billion monthly active users. By using WhatsApp Business API, businesses can communicate with customers in over 180 countries, making it a powerful platform for reaching a global audience.
Another benefit of WhatsApp Business API is its ease of use. The API is designed to be intuitive and user-friendly, allowing businesses to quickly and easily set up and manage their WhatsApp communication channels. This means that businesses of all sizes can take advantage of the API, regardless of their technical expertise.
The WhatsApp Business API also offers a range of features that make it a powerful tool for customer engagement. These features include the ability to send and receive messages, track customer interactions, and automate processes such as order confirmation and delivery notifications. These features allow businesses to provide a seamless and efficient customer experience, which can help to improve customer satisfaction and loyalty.
One of the key features of WhatsApp Business API is its ability to track customer interactions. This feature allows businesses to see when and how customers are interacting with their messages, providing valuable insights into customer behavior. This information can be used to improve customer service and engagement, as well as to inform marketing and sales strategies.
Another feature of WhatsApp Business API is its ability to automate processes. This feature allows businesses to set up automated messages, such as order confirmations and delivery notifications, which can help to improve the efficiency of their customer service operations. This can also help to reduce the workload for customer service teams, allowing them to focus on more complex and high-priority tasks.
WhatsApp Business API also comes with built-in security features, making sure that all the interactions between a business and customer are secure. This allows businesses to share sensitive information, such as financial data and personal details, with customers without worrying about data breaches or security breaches.
In addition, WhatsApp Business API also provides a range of analytics and reporting tools that allow businesses to track the performance of their WhatsApp communication channels. These tools provide valuable insights into customer behavior and engagement, allowing businesses to identify areas for improvement and track the success of their WhatsApp campaigns.
Overall, WhatsApp Business API is a powerful tool that can help businesses to improve their customer service and engagement. With its ability to reach customers on a global scale, ease of use, and range of features, it is an asset for any company that wants to improve its customer service and engagement.
However, its worth noting that WhatsApp Business API is available for Business to Customers interactions, and its not available for Business to Business or Business to consumer interactions. Businesses will need to apply to WhatsApp for access to the WhatsApp Business API, and approval is not guaranteed. Additionally, WhatsApp Business API is a paid service, and businesses will be charged for the use of the API on a monthly basis.
How does it help your business?
It depends on the specific needs of your business. The WhatsApp Business API allows businesses to communicate with customers through the WhatsApp messaging platform, which can be useful for customer service, marketing, and other purposes. Some businesses may find it beneficial to use the WhatsApp Business API as a way to reach customers where they are already active and engaged, while others may not find it necessary. Ultimately, whether or not your business needs the WhatsApp Business API will depend on your unique business requirements and goals.
Few points refers to WhatsApp Business API as the most suitable channel for business marketing conversations and customer support engagements.
With over 2 billion global users.
On average, smartphone users open WhatsApp 23 times or more in a day.
WhatsApp messages and notifications have the Highest open rate as 98%.
More than 40% engagement rate or CTR click through rate on available CTA.
WhatsApp business App and API
WhatsApp Business App and WhatsApp API are two different ways for businesses to communicate with their customers using WhatsApp platform.
The WhatsApp Business App is a free mobile application that businesses can download and use to communicate with their customers. It allows businesses to create a catalog of products and services, manage automated messages, and track customer interactions. Its designed for small and medium-sized businesses that want to use WhatsApp as a customer service channel.
On the other hand, WhatsApp API is a set of programming interfaces that enables businesses to build custom chatbots and integrate WhatsApp into their existing systems. It allows businesses to send and receive messages, track customer interactions, and automate customer service tasks. The WhatsApp API is designed for larger businesses and enterprise-level organizations that need more advanced features and integration options.
Moreover, WhatsApp Business App is designed for small and medium-sized businesses and more focused on customer service and communication, while WhatsApp API is designed for larger businesses and enterprise-level organizations and more focused on automation and integration with existing systems.
WhatsApp Business App | WhatsApp Business API | |
Business Level | At small business Level | At large or enterprise Level |
Verified-Green tick | Not possible | Yes |
Number Broadcast Limit | Able to engage 256 contacts | No limit |
Message Automation | Not possible | Focused on automation and integration |
Chatbots | Not possible | Yes |
Message Delivery | Only who save your number | To All user |
Integration Code required | WA Application installation | Yes, one time code integration |
Clickable Messages | No | Yes |
Rich media messaging
Rich media messaging via WhatsApp Business API refers to the ability for businesses to send messages with multimedia content, such as images, videos, and documents, to customers through the WhatsApp messaging platform. The WhatsApp Business API allows businesses to integrate WhatsApp messaging into their existing systems, allowing for automated and personalized communication with customers.
This feature allows businesses to send multimedia such as product images, catalogs, video tutorials, PDFs and other types of files, providing a more engaging and interactive experience for customers. Rich media messaging via WhatsApp Business API can also be used for things like providing receipts, tracking numbers, or other types of information that is best conveyed through multimedia.
However, its worth mentioning that WhatsApp Business API is a paid service, and businesses must be authorized by WhatsApp to use the API and have a verified business account.
How do you send Messages on WhatsApp using WA Business API?
Sending messages on WhatsApp using the WhatsApp Business API involves several steps:
Register for WhatsApp Business API: To start using the WhatsApp Business API, you need to register for an account and get a WhatsApp Business API client. You can do this through WhatsApp Business API providers, such as Authkey.io.
Obtain a phone number: Once you have registered for WABA(WhatsApp business account), you will need to obtain a phone number that will be used to send and receive WhatsApp messages.
Authenticate your account: To authenticate your account, you will need to provide a token or a password to the WhatsApp Business API provider. This step is usually done automatically by the provider.
Send a message: Once your WABA is authenticated, you can send messages to WhatsApp users by making an HTTP request to the WhatsApp Business API. You will need to include the recipients phone number, the message text, and other relevant information, such as the senders name, in the request.
Receive a message: To receive messages on WhatsApp using the WhatsApp Business API, you will need to set up a Webhooks or a callback URL to receive incoming messages.
Its worth noting that WhatsApp has strict guidelines and policies for sending messages using the WhatsApp Business API and you need to comply with these guidelines in order to avoid getting banned.
Note: to send a message, you must register the message templates. The registered templates are successfully delivered.
Who can apply for WhatsApp Business API?
In general, any business that meets these qualifications and has a valid use case for using the WhatsApp Business API can apply to use it.
To create the WABA to send WhatsApp messages, the primary prerequisites are .
Business must be enrolled online i.e. business website and business domain email address.
Active business number (not available on WhatsApp before)
WhatsApp Business API is intended for businesses of all sizes, however, there are certain qualifications that a business must meet in order to apply for the WhatsApp Business API:
Businesses must be verified by WhatsApp: In order to apply for the WhatsApp Business API, a business must first be verified by WhatsApp. This is done by providing WhatsApp with a valid business registration and other documentation.
Businesses must have a customer service team: To use the WhatsApp Business API, a business must have a dedicated customer service team that can respond to customer inquiries and messages in a timely manner.
Businesses must comply with WhatsApp policies: WhatsApp has strict guidelines and policies for using the WhatsApp Business API, and businesses must comply with these guidelines in order to avoid getting banned.
Businesses must have a valid use case: Businesses must be able to demonstrate a valid use case for using the WhatsApp Business API, such as providing customer service, sending notifications, or automating business processes.
Businesses must agree to WhatsApp's terms of service and privacy policy.
How to avail WhatsApp Business API?
WhatsApp Business API can be applied for in two ways:
1. Meta: A new WhatsApp Cloud API from Meta gives businesses direct access to WhatsApp APIs.
Meta does not provide you the interface platform to use WhatsApp cloud api.
The Meta app doesn't allow Indian businesses to pay for WhatsApp conversations.
Meta is highly professional and global supported, customer support is offered via emails only. That could be time taking in situations.
No delivery report, contact list and template management.
2. WhatsApp Business Partner: WBPs are mediator partners between customer and Meta. WhatsApp business partner facilitates businesses with following:
Dedicated account on its interface panel.
Reports and delivery analytics.
On the spot customer/developer support.
Modified pricing and subscriptions.
To apply for the WhatsApp Business API, a business needs to follow these steps:
Research WhatsApp Business API providers: WhatsApp Business API is provided by third-party providers such as Twilio, Messagebird, etc. you need to research and select a provider that suits your business needs.
Register for an account: Once you have selected a provider, you will need to register for an account with them. This will typically involve providing basic information about your business, such as your business name and contact details.
Verify your business: To use the WhatsApp Business API, a business must first be verified by WhatsApp. This is done by providing WhatsApp with a valid business registration and other documentation, such as a business license, tax ID, etc. This process may vary depending on the provider.
Provide a valid use case: Businesses must be able to demonstrate a valid use case for using the WhatsApp Business API, such as providing customer service, sending notifications, or automating business processes.
Agree to WhatsApps terms of service and privacy policy: You must read and agree to WhatsApps terms of service and privacy policy before you can use the WhatsApp Business API.
Obtain a phone number: Once you have registered for an account, you will need to obtain a phone number that will be used to send and receive WhatsApp messages.
Authenticate your account: To authenticate your account, you will need to provide a token or a password to the WhatsApp Business API provider. This step is usually done automatically by the provider.
Its worth noting that the process of applying for WhatsApp Business API can vary depending on the provider you select, so you should consult the providers website or customer support for specific instructions.
What benefits do you get choosing a WhatsApp business API service provider?
Choosing a WhatsApp partner for WhatsApp Business API can provide several benefits for businesses, such as:
Technical expertise: WhatsApp partners have experience and expertise in integrating WhatsApp Business API with businesses systems, which can help businesses to quickly and efficiently set up and use the API.
Access to additional features: WhatsApp partners often provide additional features and tools, such as analytics, messaging automation, customer service, and more, that can help businesses to better manage and optimize their WhatsApp Business API usage.
Compliance with WhatsApp policies: WhatsApp partners are familiar with WhatsApp's policies and guidelines, and can help businesses to comply with them and avoid getting banned.
Better scalability: WhatsApp partners can provide businesses with the ability to scale their WhatsApp usage as their business grows, and can also help businesses to handle high message volume.
Better support: WhatsApp partners often provide customer support, which can help businesses to resolve technical issues and answer questions related to the WhatsApp Business API.
Pre-built solutions: WhatsApp partners often provide pre-built solutions that can be easily integrated with a business systems, which can save time and resources for businesses.
Cost-effective: WhatsApp partners can provide businesses with a cost-effective solution for using the WhatsApp Business API, as it can reduce the cost of development and support.
Its worth noting that not all WhatsApp partners are created equal, so its important to research and select a provider that can best meet your businesss needs and requirements.
What is the WhatsApp Business API Pricing?
The pricing for WhatsApp Business API can vary depending on the provider and the specific features and services that are included. Generally, WhatsApp Business API providers charge businesses for each message sent and received through the API, with a variety of pricing models. Some providers charge based on the number of messages sent or received, while others charge based on the number of sessions or active users. Some providers also charge additional fees for features such as customer service, analytics, and automation.
Its worth noting that WhatsApp Business API pricing is dynamic and can change based on the provider, the number of messages sent, the region and the number of sessions. Additionally, the pricing also depends on the volume of messages and can be negotiated with the provider.
Its important to note that WhatsApp Business API providers typically require businesses to pay for a certain number of messages in advance, and businesses will be billed periodically based on usage.
Its recommended to research and compare pricing from different WhatsApp Business API providers to find the one that best fits your business needs and budget.
Conversations types -
User-Initiated Conversations (UIC)
User-Initiated Conversations (UIC) refers to a type of conversational interface where the user initiates and controls the flow of the conversation. This contrasts with system-initiated conversations, where the system prompts the user for information or guides the conversation in a predetermined way. UIC is commonly used in chatbot and virtual assistant applications, where users can ask questions or give commands in a free-form manner.
Business Initiated Conversations (BIC)
Business Initiated Conversations (BIC) refers to a type of conversational interface where a business or organization initiates a conversation with a customer or user. This could include things like sending a message to a customer to follow up on a recent purchase, or reaching out to a user to offer a promotional deal or survey. BIC can be used for a variety of purposes, such as customer service, marketing, or data collection. It is usually done through channels such as email, SMS, or messaging platforms like WhatsApp, Facebook messenger, or even on-site chat widget.
Use-Case
There are several use case scenarios where businesses can use the WhatsApp Business API to improve their operations and customer engagement:
Customer service: Businesses can use the WhatsApp Business API to provide customer service through WhatsApp. This allows businesses to respond to customer inquiries and resolve issues quickly and efficiently.
Notifications: Businesses can use the WhatsApp Business API to send notifications to customers, such as order confirmations, shipping updates, and more.
Marketing: Businesses can use the WhatsApp Business API to send promotional messages and offers to customers.
Order tracking: Businesses can use the WhatsApp Business API to allow customers to track their orders in real-time.
Lead generation: Businesses can use the WhatsApp Business API to generate leads by providing a chatbot that can engage with potential customers and collect their contact information.
Automation: Businesses can use the WhatsApp Business API to automate tasks such as sending messages, responding to customer inquiries, and collecting customer feedback.
Appointment scheduling: Businesses can use the WhatsApp Business API to allow customers to schedule appointments with them through WhatsApp.
Payment and Transactions: Businesses can use the WhatsApp Business API to allow customers to make payments and complete transactions through WhatsApp.
Its worth noting that the specific use cases for the WhatsApp Business API will vary depending on the business and the industry it operates in. Additionally, the WhatsApp Business API can be integrated with other systems (CRM, ERP, etc.) to offer a more complete solution.
Conclusion
WhatsApp Business API is a powerful tool(code) that enables businesses to communicate with their customers in a fast, secure, and convenient way. It can help businesses to improve customer service and engagement, and is an asset for any company that wants to improve its customer service and engagement. With its ability to reach customers on a global scale, ease of use, and range of features, WhatsApp Business API is a must-have for any business that wants to stay competitive in todays fast-paced digital world.
WhatsApp Marketing with WhatsApp API has an amazing future! Businesses aiming to provide robust customer support & enable high-converting campaigns can use Authkey.io to notch up their marketing & customer support game on WhatsApp. Choose a best WhatsApp business API provider that can service you best at affordable pricing.
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