Given WhatsApp's popularity as a messaging app, businesses of any scale can leverage its potential for marketing advantages. The presence of a green tick beside your WhatsApp display name serves as a symbol of trust and authenticity, enhancing your brand's reputation.
This article will guide you through the process of obtaining a green tick badge next to your WhatsApp display name and help you comprehend the benefits it can bring to your business.
To begin, let's familiarize ourselves with the concept of a WhatsApp green tick badge and determine whether it is necessary for your needs.
What is a WhatsApp green tick badge?
The WhatsApp green tick badge is a green check mark symbol that appears next to a WhatsApp display name, indicating that the account has been verified as authentic and belongs to a genuine business or entity. It serves as a visual confirmation of the account's legitimacy, enhancing trust and credibility for the associated brand or organization.
The WhatsApp green tick badge enables users to promptly recognize official brand accounts on the platform. It serves as a clear indicator that the account is WhatsApp-verified and genuinely belongs to the claimed company or organization.
Having this badge ensures users that they are engaging with an authentic brand and not a counterfeit one. This valuable feature not only enhances the genuineness of your account but also plays a significant role in establishing trust and bolstering the brand's reputation.
WhatsApp places great importance on verifying and validating business accounts to protect its users from spam and fraudulent accounts effectively.
Now that you are familiar with the WhatsApp green tick badge, let's proceed to explore the steps for initiating the verification process.
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Prerequisites
Before you embark on the process of applying for a WhatsApp green tick badge, it's essential to follow these initial procedures:
1. Sign up for WhatsApp API Access
To begin, ensure you register for the WhatsApp Business API and establish a business account using a Business Solution Provider (BSP) such as Authkey.io. This step is crucial as it enables you to start leveraging WhatsApp for your business requirements effectively.
Upon obtaining your WhatsApp API access, it is advisable to commence sending out WhatsApp Campaigns at the earliest opportunity before proceeding to the next step.
To enhance your chances of acquiring a WhatsApp green tick badge, aim to reach out to people daily through business-initiated messages. This active and consistent engagement demonstrates to WhatsApp that you are using the platform seriously for your business endeavors. It is also advisable to extend your outreach efforts beyond the minimum requirement to further strengthen your case.
Read: Messaging Limits by Facebook
2. Verify your business
In case you were not aware, Facebook Business Manager has been rebranded as Meta Business Manager. Therefore, there's no need to be puzzled if you encounter references to either Facebook or META business manager, as they are now one and the same.
Ensuring the verification of your Facebook Business Manager account via Meta Business Manager is crucial in establishing the account's affiliation with a reputable organization. For verification eligibility, your business must be duly registered with local authorities and have a valid phone number and physical address.
3. Build Brand Value
Obtaining the WhatsApp green tick badge is limited to certain businesses. This is because Meta Frequently searched for notable or prominent brands or entities, and only such businesses are eligible for the badge.
To enhance your likelihood of being recognized as an official business account, having 3-5 media coverage links from reputable news outlets or magazines proves beneficial. It's crucial to remember that Meta does not consider paid or promotional content as valid sources for evaluation. Additionally, it's essential to note that green tick badges are exclusively granted to businesses and not to individuals or influencers.
4. Enable 2-step verification
To secure a WhatsApp Business API account, it is crucial to activate a 2-step verification process. This involves registering your phone number on WhatsApp with a unique six-digit PIN that you create, adding an additional layer of protection.
Read on Two-Step Verification by Facebook.
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Step By Step Process :WhatsApp Green Tick Badge
WhatsApp Green Tick Verification: Meta Business Manager
META Business Manager →Business Settings →WhatsApp Accounts → WhatsApp Manager.
2. Account tools → phone number.
3. WhatsApp account details. Click the ‘Settings’ icon to proceed.
4. Profile → fill in all the details → click the ‘Submit Request’ button.
5. After submitting the request, you will notice that it is in the "review" status.
When applying for a green tick independently, the usual waiting time to determine if your application was accepted is 2-4 business days.
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WhatsApp Green Tick Verification: Business Service Provider
If you are currently using WhatsApp Business API or On-premises API, you can seek assistance with the application process from a Business Solution Provider (BSP). However, it's important to be aware that BSPs usually charge businesses for this service.
The process of WhatsApp Business verification may differ based on the WhatsApp Partner. Therefore, it's best to directly contact your BSP to obtain information about the application process and any related fees.
Depending on your Business Solution Provider (BSP), they may either submit an application for an Official Business Account on your behalf or provide instructions on how to do it independently through their dashboards. If the BSP handles the application process on your behalf, it may take up to three weeks from application to approval.
To acquire the Green Tick badge, you must begin by completing WhatsApp's verification process. Here's a step-by-step guide on how to obtain Green Tick Verification on WhatsApp Business.
It is crucial to understand that the decision to grant the green badge to a business lies entirely with META. The role of the WhatsApp Business API provider/vendor is solely to submit the business's green tick application to META. Consequently, they are not responsible if your application gets rejected. The final decision rests with META.
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What if your application gets rejected?
If your green tick badge verification application is denied, you have the option to reapply after 30 days. However, META recommends that businesses use this time to establish their presence in news articles before reapplying. Building a reputable presence in media coverage can increase your chances of successful verification in the subsequent application.
Here are the steps you can take to improve your chances of obtaining the green tick badge:
Increase media coverage by securing 3-4 organic articles about your brand in reputable publications.
Engage in more WhatsApp Conversations to reach tier 2 or above messaging level, demonstrating active and meaningful interactions.
Integrate the WhatsApp Widget into your website and include a WhatsApp link on your social media handles to encourage increased interaction with your audience.
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Restricted business for whatsapp business api & Green Tick Verified Badge
WhatsApp Business API restricts certain types of businesses from using their services. Some of the restricted business categories include:
Adult content and services
Illegal or harmful substances
Weapons and ammunition
Counterfeit or pirated goods
Financial services and investments (without proper authorization)
Cryptocurrencies and related services
Online pharmacies
Multi-level marketing and pyramid schemes
Fake or misleading products/services
Violent or hate-related content
Keep in mind that the list of restricted businesses may vary and is subject to change based on WhatsApp's policies and guidelines. For the most updated information, you should refer to WhatsApp's official documentation and Commerce Policy.
Benefits of a WhatsApp Green Tick Badge
The green tick badge signifies that your brand is authentic, unique, and reliable.
Instead of displaying your phone number, your brand name will be prominently shown.
It assures users that the account is legitimate and secure to interact with, leading to increased engagement and reduced negative reactions like blocking the WhatsApp phone number.
Using WhatsApp APIs without Green Tick
The absence of a Green Tick on your account does not impede you from using WhatsApp Business APIs. You can fully utilize WhatsApp Business APIs without a Green Tick and gain access to a wide range of WhatsApp API features, such as:
Broadcasting marketing campaigns and promotional messages on WhatsApp.
Running Click-to-WhatsApp Ads to engage with potential customers.
Scheduling WhatsApp messages at scale for efficient communication.
WhatsApp Green Tick Verification can significantly enhance the reliability and integrity of your brand and place you among successful businesses. Having completed all the necessary steps, let's hope that your business can now obtain the WhatsApp Green Tick verification and elevate your position in the market.
Authkey.io is a cutting-edge omnichannel API platform that provides a diverse set of messaging capabilities, encompassing SMS, voice, email, and WhatsApp business messaging. By utilizing Authkey.io's API, you can effortlessly interact with multiple channels through a single integration. This empowers you to tap into various communication avenues to effectively reach your customers and elevate their overall experience. Additionally, you can kickstart your business messaging journey without any cost by taking advantage of Authkey.io's free offering.