Get a Free WhatsApp Business Account – Includes Onboarding, API Access & Sandbox. Apply Now!
Get a Free WhatsApp Business Account – Includes Onboarding, API Access & Sandbox. Apply Now!
Generate Leads with Meta Ads Manager That Open WhatsApp Chats.
Click to WhatsApp Ads are a type of advertising on Facebook and Instagram (Meta Ads) that allow users to click a call-to-action (CTA) button and instantly start a conversation in the WhatsApp messaging app. These are also known as CTWA for short.
CTWA ads are highly effective for engagement and customer conversion because they enable instant, real-time communication on WhatsApp.
Send ad clicks directly to WhatsApp chats and start real conversations instantly. With Authkey’s Shared Inbox, your team can receive and respond to qualified leads in real time. These Ads Obtain better results, drive better engagement and higher conversions.
Qualify leads from the very first message. Use pre-filled questions, auto-replies, bot flows, or quick-reply buttons to segment users based on their intent. With WhatsApp Chats and CRM tagging, your sales team can focus less on filtering and more on converting.
No lead to drop-offs due to slow websites or lengthy forms. CTWA eliminates that friction by sending users directly into a real-time chat on WhatsApp. With instant replies from bots or live agents, users get quick responses.
WhatsApp operates through phone numbers, every user-initiated chat captures a verified contact instantly. Authkey’s WhatsApp CRM automatically builds your lead database. It's just real-number data collection from active prospects.
Every chat from Click to WhatsApp Ads is auto-assigned to the right agent in the Shared Inbox based on availability, department, or custom rules.
Also with Sticky Agent, returning users are always routed to the same agent for a personalized experience.
Authkey’s Click to WhatsApp Ads solution is fully integrated with the official WhatsApp Business API, giving access to all advanced messaging features including automated replies, chatbots, and broadcasts.
Create your campaign on Facebook or Instagram using Meta Ads Manager. Choose your objective, set your audience, and select WhatsApp as the messaging destination for instant chats.
Authkey’s WhatsApp CRM manages all your incoming chats in one Shared Team Inbox. Assign leads, reply faster, automate replies, and track conversations to turn WhatsApp into a sales machine.
Capture user phone numbers from CTWA leads effortlessly and send personalized broadcasts such as product updates, promotions, and reminders directly on WhatsApp.
Launch and automate WhatsApp campaigns effortlessly using Authkey’s platform.
Start by creating a new campaign in Meta Ads Manager.
Choose an objective: Awareness, Traffic, Leads, or Sales.
Set your audience, budget, and schedule in the ad set.
Design your ad creative and select WhatsApp as the destination.
During ad setup, select Messaging Apps → WhatsApp so that clicks open a conversation with your business.
Set a default message that appears when a user opens the chat from your ad. This increases engagement instantly.
Finalize the ad creative, targeting, and message. Hit Publish to go live with your Click-to-WhatsApp ads.
All leads from your ads are automatically captured in Authkey’s shared WhatsApp inbox. Easily manage conversations, track performance, and automate responses.
A Team Inbox for WhatsApp Messages
Capture WhatsApp conversations instantly in Authkey’s Shared Inbox and auto-assign to the right team.
Trigger smart chatbots or send instant replies to qualify leads and keep them engaged.
Distribute CTWA leads across your sales team with notes, tags, and organized workflows.
Monitor campaigns, response times, and conversions. Sync with HubSpot, Zoho, or Google Sheets.
| Feature | Native Meta CTWA | Authkey CTWA |
|---|---|---|
| Ad Setup | Via Ads Manager | Via Ads Manager |
| Chat Handling | No | Team Inbox + multi-agent support |
| Automation | Manual scripts | Bot flows for lead qualification |
| Analytics | Basic metrics | Full funnel: CTR, CPL, conversions |
| Upsell Capabilities | Limited | RPM, Catalogs, Cross-sell automation |
| Follow-up | Manual | Smart campaigns |
Click to WhatsApp Ads (CTWA) with Authkey are billed based on two key factors:
Template Messages Used + Number of Agents Dashboard
Get Free WhatsApp Business API- Onboarding PricingStart your Click to WhatsApp Ads journey with zero setup cost. Authkey offers completely free official
WhatsApp Business API onboarding. Pay as you Go with the template message.